Liha Beauty was founded in 2014 by best friends Liha Okunniwa and Abi Oyepitan, who set out to combine British aromatherapy trends with Yoruba traditions and natural materials, and from a soft launch at Port Eliot festival in 2014 the brand has gone on to be carried by beauty retailers worldwide from Liberty to Net A Porter.

I sat down with Liha recently to ask her about the practicalities of launching a skincare brand and how workshops and learn about how personal connections have been such an important part of their journey. We talk about working with festivals, retailers, suppliers, adventures in packaging and the advice that Liha has for new entrepreneurs in this exciting industry.

 

Links:

 Liha Beauty

Liha Beauty on Instagram

Resources:

Shoppe Object New York

Top Drawer London